
I am on a one man mission to save black cinema.
Ambitious, I know, but I feel it is my duty as a black person of conscience to tackle the big issues. For far too long, Hollywood has, at best, misrepresented and, at worst, neglected portrayals of black life on the big screen. I’ve complained. I’ve tweeted. I’ve sent dead fish to Paul Haggis’ house (allegedly). It hasn’t worked. It’s time for a new course of action.
My plan: to pay (legally!) to see as many films featuring majority black casts as humanly possible. But no Tyler Perry flicks. I have standards.
My intent: to show Hollywood that, yes, movies with black people in them are indeed commercially viable and they should invest more in them. Just not Tyler Perry flicks. Seriously.
My hope: that if films with black casts are successful financially, big studios will be more apt to shell out cash for films that offer more varied representations of black film.
The bottom line is that money talks and it’s the only language Hollywood responds to. Look at Judd Apatow. If he wanted to, he could get the green light to shoot a 3D animated biopic about the life of Jim Carrey. Why? Because his movies make money. His audience goes to the theater, faithfully, regardless of how bad his last movie may have been. He’s bankable. Black people aren’t.
The problem, as I’ve come to understand it, is that when a film that does feature black people at the helm is released, those of us with the disposable income to partake simply don’t. We complain about the reliance on damaging stereotypes for entertainment purposes and the effect that will have on the collective psyche. This is a legitimate concern. In turn, however, Hollywood, responds to our lack of support by not backing any movies featuring black people at all.
So my thinking is, if I spend enough money to see Our Family Wedding style movies, in the future, studios will be more open to greenlighting films like Medicine for Melancholy or Something is Killing Tate. Then these films will no longer be relegated to indie obscurity, only to be mentioned in conversation by people trying to prove how much cooler they are than everyone else; they’ll get the budget and audience they deserve.
Essentially what I’m saying is that in order to get more quality black films made, we’re going have to sit through a lot of mediocre bullshit. And not just sit through, but actually pay for.
That is, unless we finance the production of our own films. Seeing as how I don’t have $30 million in my sock drawer begging to be turned into an Ida B. Wells picture, though, it looks as if I’m stuck watching less than thrilling fare such as Chris Rock’s Death at a Funeral remake or Common’s less than stellar acting chops in Just Wright.
And if that’s what it’s going to take, dammit, I’m going to try. Will it work? I have no idea. It’s only a theory and I’m only one man who refuses to pay anything over matinee prices. For the sake of black cinema, this is a risk I’m willing to take.
But seriously, no Tyler Perry flicks. I have standards.