ABC’s “Scandal” has become a cultural phenomenon not just because it was one of the first prime time network shows with a Black woman as a lead character since the 70′s but the show has an unprecedented command of social media relations with its fan base. This influence is so prominent it may change the way Nielsen scores future show ratings. During the current season, audience members tweeted more than 2 million “Scandal” related tweets.
Fans feel a certain ownership of the show. If you feel like you can get on Twitter and talk about it while it’s airing, it makes them feel like they’re a part of things. The more they feel they’re a part of things, the more invested they’re going to be in the show and that’s important. — Shonda Rhimes, Creator
On Thursday’s #amTWiB, political strategist L. Joy Williams and the morning crew have a spoiler free discussion about the show Scandal, which wraps up its season this week, Columbia University’s Whites only fellowship, and a man charged with murder after slipping his girlfriend the abortion pill without her knowledge.